Name, Image, and Likeness (NIL) is upon us. It is going to drastically change the landscape and have an effect on college athletes, coaches, fans, and athletic departments. We are already seeing it across the nation in every sport. For colleges to be competitive in recruiting and player retention, the universities need to be on board in aligning with NIL collectives that will facilitate and help their athletes capitalize on their potential. Commonwealth NIL was able to announce its alignment with Virginia Tech and have a soft launch brunch in May 2022. As an NIL collective, Commonwealth NIL aims to specialize in comprehensive, diverse, and innovative NIL solutions that will reach every fan and turn our athletes into stars and stars into our athletes.
An event held at the University Club at Lane Stadium, this brunch was organized for multiple reasons. First, to give some insight to current and potential student-athletes on the types of businesses they may work with and more information on how the process will go. The second reason was to bring potential investors to meet these athletes and find out more information on how they can invest as business owners or as fans. This brunch was not only the first major event for Commonwealth NIL but also the launch of the #runitback campaign to raise NIL funds for the basketball teams for their hard work and to help them capitalize on next season.
Commonwealth NIl was lucky enough to host athletes from the men’s and women’s basketball teams at Virginia Tech. After historic seasons for both programs, there is excitement around these players like there has not been before. Elizabeth Kitley, a senior from the women’s team was able to attend with 2 of her teammates and her coach Kenny Brooks. Investors were able to meet and discuss potential promotional ideas with the players. In addition to the girls, teammates Hunter Cattoor; Darius Maddox and Sean Pedulla from the men’s program came to the brunch. The players were able to ask questions and receive information on how the process will work.
An important part of the equation is identifying and creating opportunities for the athletes. Having business owners at the brunch who were able to meet with Commonwealth NIL owners Nick and Forrest Rush was a key to starting the #runitback campaign. As these relationships develop promotional opportunities will be provided to the student-athletes. Businesses like Dominos of the New River Valley will now be able to use the student-athletes in commercials, ads, and promotional events to help distinguish their business.
A great launch event, Commonwealth NIL is setting itself up to ensure successful opportunities for all of the student-athletes. In mid-may, Commonwealth NIL will launch its first major offering in a subscription service. Stay tuned for information on the service and other future products from Commonwealth NIL. If you are a business owner or a potential investor that would like to get involved you can email Forrest Rush at Forrest@commonwealthnil.com.
